I’m not one to oversimplify, but I’m beginning to believe that the four most desired traits of Cooperative Extension professionals in the 21st century will be the ability to see, to set goals, to articulate, and to innovate.
To increasing degree, Extension educators in the 21st century not only will be challenged to perceive emerging trends but also how they relate to current challenges — to see, in other words — then to set goals and to articulate them in ways that inspire others. Finally, they will collaborate with others to develop and to achieve the most innovative solutions.
(Note: I’m highly reluctant to use “client” in this context because I’m more convinced than ever that there is no such thing in this networked world — only collaborators.)
One of this nation’s leading innovators and achievers, AT&T Chief Technology Officer John Donovan, helped me see this. Indeed, if anybody deserves credit for laying out a clear vision for 21st century Extension educators — new model Extension educators, as I prefer to call them —it’s Donovan.
Incidentally, to all you young Extension professionals who aspire to attain the front ranks of your fields: Donovan’s interview with New York Times features editor Adam Bryant should be considered required reading.
Donovan related in the interview how he taught himself over many years to draw on the talents of others while simultaneously inspiring them — a skill he first began honing when he was elected captain of his hockey team.
You must “look at a landscape, characterize it and set a framework for action, then be able to articulate it clearly” — simply put, to see, to set goals and to articulate.
As I see it, this will be the essence of Cooperative Extension work in the future: perceiving the emerging trends and challenges that likely will grow out of them, then inspiring and working with others within extended, mostly virtual, networks to develop creative solutions.
As Donovan observes, “You have to have the antennas for picking out what’s important.”
That’s where our specialized training and unique perspectives will benefit us.
Most of you have heard my old saw about Extension educators undergoing a transformation from normative to nodal professionals within the next few years. They will no longer be the norm setters they have in the past but nodes operating with vast networks.
Even so, within this new networked environment, our backgrounds, coupled with the fact that we are temperamentally extroverted people working within a historically extroverted organization, uniquely equip us to function in this new nodal role.
We will be much better equipped than others to perceive trends and to work with others to flesh out workable solutions.
Yet, as Donovan stresses, there’s more to it than simply perceiving trends and setting goals.
At some point in their careers, successful innovators learn to develop team skills — as Donovan says, they learn that “giving credit away, deflecting credit, [is] an effective thing to do.”
It’s not about keeping score, it’s about playing for results, he says.
Donovan’s interview also underscored the enduring value of two other traits: working hard and drilling deep.
Needless to say, hard work has and always will be a distinguishing trait of outstanding professionals, but so is drilling deep — as he describes it, viewing every experience as an opportunity “to gain the broadest set of experiences I can.”
He’s absolutely right: Those who take the time to develop multiple perspectives — or borrowing from Dan Pink, those who cultivate right-brained in addition to left-brained cognitive skills — will be the best-positioned, best equipped professionals of the 21st century.