About Mission Extension

Hi, my name is Jim Langcuster. I go by “AlabamaRedTory” on Twitter.

I am a retired news and public affairs specialist with the Alabama Cooperative Extension System who served, among other things, as Extension’s principal news blogger.  For 29-plus years, I wrote feature stories, columns, op-eds, press releases and sundry other things, though my training, curiously enough, is in broadcast-film-communication.

I remain fascinated with social networking and other digital media and the role they will play in the work of people like me.  Without a doubt, they will revolutionize our work as Cooperative Extension educators in ways we cannot yet imagine.

A native of north Alabama, I hold a B.A. in political science and a B.A. in Radio-Television-Film and Sociology from the University of North Alabama (UNA). As corny as it sounds, UNA, aside from my family, is the greatest thing that ever happened to me.  After graduating from UNA, I enrolled in the University of Alabama, where I completed my master’s degree in telecommunications.

I initially started this blog because I had a lot more to say than what otherwise could fit into my blogs on the Alabama Extension Web site.  Extension faces some dire challenges in the coming years.  Even though I’m retired, I feel a tremendous debt to Extension and to its legacy.  I want to see it survive for another century, though I sometimes fear that its future is threatened by a reluctance among Extension professionals to come to terms with how digitization will transform all facets of life in the 21st century.

That is the biggest driving factor behind this blog.

7 responses to “About Mission Extension

  1. Jim,
    Is there a feed for your blog?

    I am quite impressed, I mean REALLY impressed with the Wikipedia article.

    I am anxious to read what you have posted so far since I just found your blog today.

  2. Love the blog! I work with Nebraska Extension and found your blog this morning while I was searching for more information on the budget cuts!

  3. Pingback: Making It Stick: Telling Our Story With a Story | Mission Extension: The Weblog

  4. Really appreciate your work. I’m new to Extension and you’ve been saying exactly what I’m realizing. I’m going to bring USU to the 21st Century.

    • MissionExtension

      Many thanks, Paul. I feel really committed to this, and I’m very heartened by all the words of encouragement I’ve received along the way by committed professionals such as you. Again, many thanks.

  5. I love the idea of this blog, and I’m excited to read more posts! I just started my “official” career in Extension a few months ago, and I have started a blog about the basics of what we do and how people can still use Extension in their everyday lives. There’s not much there yet, but I’m hoping that it will be effective for just the reasons you discussed regarding moving into the 21st century. Like I said, I’m looking forward to keeping up with your blog as well!

    • I’m just delighted that you have found it useful. I’m a full-time news and public affairs specialist and don’t have the time to update this on a regular basis, though I hope to return with some new posts soon. I sure wish you the best of luck with your new career.

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