Recently a long-tenured and highly distinguished Extension educator related to me that he vowed early in his Extension career never to write a refereed journal article, focusing all of his efforts instead on cultivating close working relationships with his clients. As he saw it, cultivating these relationships and serving his clients as a trusted, valuable resource was more important than building a curriculum vitae.
He’s remained true to his promise for decades. Over the course of his career he has conducted all types of applied research on behalf of his growers, all of which have provided immediate benefit to his clients.
For those of you in Extension who think we’ve reached the end of our tether, take heart. If Morin is right — and I believe that she is — we are nearing our second life.
Why? Because we’ve have taken the first steps on a knowledge landscape that conforms remarkably closely to the values of Cooperative Extension work.
If you think about it, Extension visionaries such as Seaman Knapp and Booker T. Washington not only articulated the core values of Cooperative Extension work but also those that define life in the 21st century.
Morin’s piece reminded me of that. As she relates in her article, the Web, despite its vast strides in organizing and prioritizing knowledge, is still a daunting, if not threatening presence, to millions of Web surfers.
All those algorithmically generated pages lead some surfers to wonder: Is this really what I’m looking for? What if these results are not specific enough?
Not surprisingly, the late Steve Jobs anticipated this, Morin observes.
“I think we need editorial now more than ever right now,” he said at last year’s D8 conference.
For her part, Morin agrees, so long as one distinguishes between editors and curators.
“These days, anyone on the Web can be an editor, but not everyone can be both an editor and a curator,” she says.
Yes, we need editors. They serve an indispensable role improving the content provided by others.
However, it takes a special person indeed to be both an editor and curator, Morin contends.
Curators choose among different difference sources of information to provide the best ones available, often adding new ideas and perspectives.
Simply put, editors refine, while curators define.
Ever since curating was employed within a Web context, I’ve been struck by how closely this concept resembles the Extension educator’s role. As Morin so aptly describes it, curators “find the best pieces of this content and evolve it into a bigger picture or idea.”
Curators sure sound like Extension educators to me.
This brings me back to those visionaries Seaman Knapp and Booker T. Washington. What were Knapp’s crop demonstrations and Washington’s Jesup wagons other than early forms of curating?
As she sees it, though, curators provide something even more significant: a trusted source, someone to whom people can “relate to and trust, and who have expertise, real-life experiences, and the ability to filter and share bold perspectives.”
Are you beginning to get the picture?
By now, I hope you’re seeing why I remain such an unrepentant optimist about the future of Extension work.
I have seen the future, and it is Cooperative Extension. I have seen the men and women of this brave new world, and they are Extension educators.