News Media Relations: The Fundamentals

We’ve entered a new age of demassification, one in which laypersons arguably have as much access to communications media as the professionals who have spent years learning how to make efficient use of them.  Even so, there is still a place for traditional media – newspapers and broadcast media.  Yes, within this increasingly flattened communications landscape, these older media still have a significant role to play in helping Extension educators disseminate messages to their diverse audiences.  With this in mind, I’ve just completed an online video to complement my online publication, one aimed at helping media professionals cultivate close, productive relationships with media gatekeepers, the people who decide what is news.

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